I have lots of people interested in coming to my event and everything from lactose intolerant and celiac eaters to vegetarians and meatatarians suggesting dishes. I ask everyone who accepts the invitation to tell me their dietary restrictions and what they would love to eat that evening. I create a Facebook event and invite all my friends, because I don’t want to exclude anyone. Let me use an analogy to explain why making something that’s so right for one person and so wrong for many others is the best path for your business. To create something that’s perfect for one person, by default, that product won’t work for many others. Let me know in the comments if it does once you’re done reading! If you’re unsure of what your signature style is, can’t define your USP (unique selling position) or describe your brand, I think this article and analogy will help. I want this article to help get you a little closer to that path by uncovering your signature style. I’ve experienced, more than once, how much easier running a business is once you find your personalized path to success.

It’s easy for me to explain my signature style now that I’ve found it but I understand it’s not that easy when sales aren’t giving you a clear indication of your path to success.īut if it were easy to discover that calling, no one would be working in suck-the-life-out-of-you jobs or struggling with their businesses.

It’s what Made Urban has become known for and what I’ve built my success on.

Translating business advice into stories, analogies and easy to follow steps for handmade business owners is my signature. I love sharing business advice, specifically with handmade business owners, because that’s also where my knowledge is. So naturally, that’s where I’ve found my niche in writing. I don’t really have an interest in reading fictional books and have stocked my library with business books. If you told me to write a fictional short story, I’d be lost. It’s easy for me to see what a perfect fit it is for me now, and have developed a signature style of writing, but it wasn’t always that obvious. But it wasn’t until recently that I realized my calling was being creative through writing. I believe everyone has a special talent they’re meant to share with the world. I’ve had an idea of what mine are from a fairly young age since I’ve always loved art and being creative.

How to create your signature style